Beth Harlor

Beth Harlor

Associate Design Director
Procter & Gamble Personal Health Care

Throughout a world-class career, Beth Harlor has been recognized for her strategic design approach, creative leadership and technical expertise, bringing together all the brand elements to create targeted customer-centric solutions and destinations.

In her role of Associate Design Director for Procter & Gamble, Beth harnesses her experience and strength in brand building and retail design to lead a design team in the creation of end-to-end brand experiences – including package & retail innovation, package design, promotions, shopper based design and digital/mobile. Beth has led teams across Beauty Care, Hair Care and currently in Personal Care, translating business strategy  & brand purpose into a multi sensorial experience that is compelling and differentiated for consumers, shoppers and retailers.  

Before joining P&G, Beth led the Fashion & Beauty Design Team at Benchmark as Vice President, Creative Director & Market Leader. In this role she created and lead an environmental design team in the development of flagship and new prototype concepts while expanding the agency’s existing work in brand positioning, advertising, packaging and in-store retail design into three-dimensional environments.  By modeling the way, she inspires her team to focus on delivering their best to help the client win.  Selected clients include Procter & Gamble, Timberland, Olay, Xerox and Luxottica.

Prior to Benchmark, Beth led the Fashion Brands Studio design team, as Vice President and Creative Director, at FRCH Design Worldwide (Cincinnati), in the development of flagship and prototype specialty retail stores, consumer product brand companies and department stores for leading companies such as Procter & Gamble, Timberland, Bass Pro, Coca Cola, Wilsons Leather, Borders Books & Music, J. Crew and Merle Norman Cosmetics.  Her work for these leading companies and brands helped to establish trends and define the contemporary retailing experience.

Beth earned a Bachelor of Science in Interior Design from the University of Cincinnati, College of Design, Architecture, Art and Planning (DAAP).  Beth currently sits on the VMSD Advisory Board.