2007 Visual Competition – Awards of Merit

In-Store Seasonal Promotion – Seasonal products promotion/home goods

Holiday Gourmet Shop

Holt Renfrew, Toronto

Holt Renfrew used color, chandeliers and topiaries to create a destination for all things seasonal inside its Holiday Gourmet Shop. Judged commented on the nice controlled use of color that didn’t overwhelm the festive presentation. “I like how they brought color up to the chandelier,” said a judge.

The use of topiaries on the display tables created a “clean, consistent” look that added to the simple yet strong seasonal display.

Client: Holt Renfrew, Toronto – Mary Pompili, vp, marketing; John Gerhardt, director, creative services; Tracey Peters, manager, national visual and merchandising; Debbie Bush, manager, visual merchandising; Susanne Shaw, manager, visual

Mannequins/Forms: Adel Rootstein USA Inc., New York; Goldsmith LLC, Long Island City, N.Y.

Flocked trees and chandeliers: Holiday Foliage Inc., Toronto

Signage/Graphics: Dot and Dash, Toronto

Photography: Saw Photography, Toronto

In-Store Storewide Promotion

Burberry’s 150th Anniversary

Holt Renfrew, Toronto

Burberry’s 150th anniversary celebration got a strong visual presentation inside Holt Renfrew’s Toronto flagship using the fashion brand’s iconic elements. The signature plaid accented display platforms and flooring. In women’s coats, a row of suspended Burberry plaid umbrellas hung above forms dressed in the latest rainwear.

Client: Holt Renfrew, Toronto – Mary Pompili, vp, marketing; John Gerhardt, director, creative services; Tracey Peters, manager, national visual and merchandising; Debbie Bush, manager, visual merchandising; Susanne Shaw, manager, visual

Mannequins/Forms: Adel Rootstein USA Inc., New York; Goldsmith LLC, Long Island City, N.Y.

Props/Decoratives: Internal Sourcing, Toronto

Signage/Graphics: Dot and Dash, Toronto

Photography: Saw Photography, Toronto

Non-Holiday Seasonal Window Display

A Very Mary Mother’s Day

Holt Renfrew, Toronto

Holt Renfrew celebrated Mother’s Day by paying tribute to six famous celebrities and characters who share the name “Mary.” Each window visually personified the famous character, including “Mary had a Little Lamb,” Mary Hart, Mary Tyler Moore, Mary Poppins, Queen Mary of Scotland and Mary J. Blige.

Judges applauded the unique approach and play on words.

Client: Holt Renfrew, Toronto – Mary Pompili, vp, marketing; John Gerhardt, director, creative services; Tracey Peters, manager, national visual and merchandising; Susanne Shaw, manager, visual

Outside Design Consultants: Little Feet Limited, Toronto (scenery, display and manufacturing)

Cloud Painting, Richard Posa, Toronto (artist/illustrator)

Mannequins/Forms: , New York

Props/Decoratives: Little Feet, Toronto; The Scottish Co., Toronto

Signage/Graphics: Dot and Dash, Toronto

Photography: Saw Photography, Toronto

Apparel Window Display

Art of Denim

The Bay, Toronto

Art met fashion in The Bay’s denim display for spring. Three-dimensional sculptures and artwork canvases, including a denim-inspired “The Thinker,” were crafted from various colored dyes of denim fabric. These “works” were presented in gallery-like settings, complete with dramatic lighting and stanchions like one would find in a real gallery.

Schlappi mannequins, adorned in the celebrated fabric, admired the artful display while holding gallery pamphlets that slyly displayed the name of the denim brand each was wearing.

Client: The Bay, Toronto – Ana Fernandes, creative design manager; Denis Frenette, director, visual presentation; Lisa Desroches, Martyn Lee and Martin Elliot, window team

Mannequins: DK Display, New York (Schlappi mannequins)

Props and Decoratives: Pace Visuals, Toronto; Wm. Prager Ltd., Toronto

Signage/Graphics: Vinyl Express, Concord, Ont.

Photography: James Dioron, Toronto

Apparel Window Display

What a Wonderful World

Macy’s North

Flower power transformed Macy’s spring windows into a striking display entitled, “What a Wonderful World.” In one set of windows, mannequins adorned in neutral-colored fashions were shown among crisp white-paper posies mounted on an aqua blue wall. Laser-cut paper was fashioned into a dramatic skirt and wig.

Other windows featured oversized 3-D flower balls and a mannequin rotating on a 6-foot flower base. For the colorful, warm-weather fashions, mannequins were featured with vibrant paper parasols and lanterns. Filigree scrolling on the windows tied in with the paper-theme.

“I love how the paper lace integrates with the window decals,” commented a judge. Another said, “You really see what they’re saying with the fashion.”

Client: Macy’s North, Chicago – Amy Meadows, senior manager, windows and events marketing; Jamie Becker, ovp, visual marketing; windows and events marketing team

Props and decoratives: Kinc Inc., Chicago

Photography: Susan Kezon, Chicago

Accessories Window Display

Love Talk

Shreve, Crump & Low, Boston

Shreve, Crump & Low communicated its “Love Talk” message for Valentine’s Day using old-fashioned plumed pens, antique typewriters and a 1920s telephone. In one photo, the word “adore” emanated from an Underwood typewriter, while a gold and diamond cuff and diamond rings sat on the keys. In another, a heart-shaped telephone cord wrapped two diamond pendants. Filtered lighting and feathered plums on the backwall added to the dramatic display.

Client: Shreve, Crump & Low, Boston

Design: Sightgeist Design Inc., Boston – Lucy-Ann Bouwman, creative director; Christina Zwart, design team; Marleen Bos, design team

Outside Design Consultants: Lighting Services Inc, Stony Point, N.Y. (lighting)

Photography: Chris Akelian, Boston

Holiday Window Display

Holiday Windows

Ann Taylor, New York

Ann Taylor created a “sense of home” for its holiday window campaign using elegant white and silver decor items and furniture pieces. Each window included luxe details, such as velvet draperies, satin fringe, antiqued mirrors and crystal perfume bottles.

Mannequins showcased the season’s best apparel, while furniture pieces, including armoires and chairs, displayed accessories, jewelry and gift items. Window awnings constructed from white and silver garland and encrusted with lights added another touch of glamour. “Striking,” commented a judge.

Client: Ann Taylor, New York – Victor Johnson, senior manager, visual presentation

Mannequins: Adel Rootstein USA Inc., New York

Props and Decoratives: Circle Visual, New York; Trimco Display LLC, Brooklyn, N.Y.; Holiday Image Inc., Long Island City, N.Y.; American Christmas Inc., Bronx, N.Y.; Ace Designs Inc., Bristol, Pa.; Barreveld, Cold Spring, N.Y.

Furniture: J.C. Penney, Dallas

Mannequin platforms: Lifestyle Forms and Display Co., New York

Graphics: Great Big Pictures, Madison, Wis.

Photography: Kitty Cheung, New York, and Bryan Ellingson, Brooklyn, N.Y.

Holiday Window Display

Santa’s Christmas Circus

Mitsukoshi Co. Ltd., Tokyo

At Mitsukoshi Department Store in Tokyo, shoppers were invited to Santa’s Christmas Circus for the holidays. A black and gold stage set was accented by mannequins and circus characters in wigs and outfits crafted from vibrantly colored paper.

In one scene, tightropes hung across the window with mannequins legs placed as if they were walking the line. In another, a Santa dressed in clown attire and a leopard moved on turntables. “It’s such an alternative view of Christmas,” the judges agreed.

Client: Mitsukoshi Department Store, Tokyo – Yukiko Sakahashi, art director

Design: Yamato Visual Planning Co., Tokyo – Ayako Narita, visual coordinator; Keiko Ohara, designer and director

Lighting: I Tech LLC, Tokyo

Mannequins/Forms: Yoshichu Co. Ltd., Tokyo

Props and Decoratives: Clarl LLC, Tokyo

Photography: Hiroki Narita, Tokyo