American Girl Place

Specialty Store Sales Area 10,000 to 50,000 Square Feet
Award of Merit
Gensler, New York

The five-story American Girl Place flagship on Fifth Avenue, which includes a theater, café and store, offers the ultimate fancy day out for mothers and daughters. Branding begins with exterior awnings in AG’s signature berry red and continues in the details: the store’s berry-red carpeting, the foyer’s light fixtures with star cutouts and the café’s black-and-white striped walls.

Client: American Girl, Middleton, Wis.
Jeff Freeman, senior vp, operations

Design/Architecture: Gensler, New York
Walter Hunt, Jr.
John Bricker
Tom Rosenkilde
Mark Morton
Dana Jenkins
Kathleen Lepley
Eric Brill
Peg Harris
Xerinna Santa Ana
Laura Bellion
Mieko Oda
Beth Novitsky
Dicie Carlson
Judson Buttner
John Scheffel
Christine Schlilling

General Contractor: Vanguard Construction & Development Co. Inc., New York

Outside Design Consultants: Hillman DiBernardo & Associates, New York (lighting); FMC Associates, New York (MEP engineer)
Thornton-Tomasetti, New York (structural engineer)
Cini Little Intl. Inc., New York (food service)
Van Deusen & Associates, Livingston, N.J. (vertical transportation)
Fisher Dachs Associates, New York (theater design)
Cerami & Associates, New York (acoustics)
Levy Restaurants, Chicago (food service)

Photography: Michelle Litvin, Chicago