At BMW Motorrad's sample showroom, curving graphics and natural materials suggest a road less traveled to motorcyclists ready to rev their (new) engines. Shoppers are invited to sit on the latest bikes, and imagine themselves whizzing around a curve, or check out high-performance accessories on nearby wall displays.
Suspended spotlights create focus and contrast, with cooler color temperatures used for technical products and the bikes themselves and warmer metal halides for rider equipment and interactive spaces, including a consultation desk off to the side.
For design details, click each photo.
Retailer : BMW Motorrad, Isaria, Germany
Design: Artemedia Europe GmbH, Berlin
Fixtures: Visplay Intl., Weil am Rhein, Germany
Flooring: GranitiFiandre Spa, Castellarano, Italy; Adler, Dirlewang, Germany
Furniture: Isaria Corporate Design AG, Oberpframmern, Germany
Lighting: Zumtobel, Dornbirn, Austria
Photography: BMW Motorrad, Munich, Germany