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Carrying the Torch for Visual Merchandising

Review: The Art of Visual Merchandising – Short North

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Visual merchandising expert Joe Baer, founder and owner of ZenGenius Inc. (Columbus, Ohio), is a recognized and respected advocate for our industry, with more than 25 years of leadership in the visual merchandising and special events industries. (Not to mention, his high-energy presence as the manager and emcee of VMSD’s Iron Merchant challenge is a highlight of our annual International Retail Design Conference.)

Now that expertise, experience and energy is on display in Baer’s first book: “The Art of Visual Merchandising – Short North.” In this fast-paced, lushly photographed book, Baer explores the hip Short North neighborhood of Columbus, Ohio, home to a growing number of independent retailers and Baer’s own stomping ground. Along the way, Baer shares insights on the art of visual merchandising, specifically boutique merchandising. He notes, “Great merchandising is the secret to creating a memorable store. In our world of big-box retail, shopping the small boutiques are often the most rewarding experiences.”

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