Cool Trend

Premium drinks giant Diageo's new refrigerated “pods” are designed to drive beverage sales at European supermarkets.
Posted June 4, 2009
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Priced at about $13,000 each, Diageo's pods combine graphics and transparent elements to carve out a refrigerated beer zone within store aisles. For the cocktail crowd both in Europe and the U.S., Diageo’s new in-store Virtual Bartender computers answer questions on topics from party planning to ingredients.