Dick’s Cuts 20% of Vendor Mix

Dick’s Sporting Goods (Corapolis, Pa.) announced that it will be reconfiguring its merchandise and vendor matrix, which will result in a reduction of up to 20 percent of its current brands. The brands that will be removed from stores have not been named, but will be from categories throughout the store and account for less than 20 percent of the company’s sales.

The company has already begun removing that merchandise from its sales floor, and that space will instead be used to feature its private labels as well as those name brands that it is considering “strategic partners,” reports SGB Media. These are vendors that are investing in Dick’s online and in-store business in exchange for greater in-store presence and square footage.