Dior Launches E-Commerce Pop-Up

Christian Dior SE (Paris) began offering online sales of its products for the first time Nov. 16, but the company will not be launching its own North American website.

Women’s Wear Daily reports Dior products will be available through a partnership with Bergdorf Goodman (New York). Bergdorf Goodman will offer customers a pop-up shoe shop on the department store’s website that will be available through December 31.

In the same article, company spokesmen suggested that Dior does not intend to continue online sales for the foreseeable future. The company cited the reason for its reluctance toward online expansion as the expectation of relationships between sales associates and customers of luxury brands.