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DKNY Launches ‘Digital’ Pop-Up

The brand offerings will be available online for two weeks
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5 years ago

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DKNY (New York) has opened a digital, limited pop-up shop that will remain active for the next two weeks, according to WWD. Based on its “100% DKNY” products, the digital pop-up will be open until Dec. 21, 2018, at iamdkny.com.

Orders will reportedly arrive to customers in custom DKNY pizza boxes, and merchandise can be custom-printed so customers can put a personal touch on their gifts.

Net profits from the pop-up will also be reportedly donated to Ronald McDonald.

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