On the Edge, Part IX

Bergdorf Goodman, New York
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Posted July 28, 2014

International Visual Competition First Place: Holiday Window Display
Bergdorf Goodman, New York
“Holidays on Ice”
David Hoey, sr. director, visual presentation

Sure, ice is the perfect backdrop for winter holiday displays, but what about a frigid Fourth of July, an icy Arbor Day or a below-zero April Fool’s? In this set of Fifth Avenue windows, Arbor Day, the Fourth of July, April Fool’s Day, Valentine’s Day and Halloween received cool makeovers. To add a frozen look, project leaders commissioned “a large roster of artists and fabricators, including several firms specializing in custom resin casting,” Hoey says.

And, according to a Bergdorf blog post, there’s a dash of fun, too: “Each year one of our holiday windows exhibits a favorite visual trick. Last year’s ‘Follies’ sported a bird’s eye perspective; ‘April Fool’s Day’ pulled out all of the stops with a less-than-subtle prank: an upside-down garden party. Everything – from the swinging primate and dancing bear topiaries to the ragged rows of icicles – is topsy turvy upside-down. How does our mannequin’s Oscar de la Renta gown defy gravity’s weight? That’s a secret she’ll never tell.”

For more first place winners and honorable mentions from VMSD's 2014 International Visual Competition, please check vmsd.com throughout the month of July for parts I-IX.

Please click here to check out Part I.
Please click here to check out Part II.
Please click here to check out Part III.
Please click here
to check out Part IV.
Please click here to check out Part V.
Please click here to check out Part VI.
Please click here to check out Part VII.
Please click here to check out Part VIII.

For the full article in VMSD's July issue, click here.