On the Edge, Part VII

Bergdorf Goodman, New York
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Posted July 23, 2014

International Visual Competition First Place: Non-Holiday Window Display
Bergdorf Goodman, New York
“Punk”
David Hoey, sr. director, visual presentation

Last year’s Metropolitan Museum of Art exhibit, “Punk: Chaos to Couture,” sparked this set of five windows, produced independently by Bergdorf Goodman merchandisers. The MOMA exhibit traced the history of punk, weaving in its influence on the fashion industry, such as “creations by the likes of Helmut Lang and Alexander McQueen showcased in seven galleries that include a promenade of styrofoam cupolas, rainbow wigs and blackened brick walls,” writes VMSD’s Eric Feigenbaum, who visited the museum.

“Several unique objects and environmental elements were commisioned for this project, including an oversized, fire-torched electric guitar, a giant plaster wall relief of a skull with spiky haircut, and a collapsed wall covered in vintage punk posters,” according to Bergdorf’s David Hoey.

Judges were wowed by the windows’ in-your-face spiked backdrop and punchy accents. “I love the mixture of color and the black and white,” says Jay Kratz, founder, JAK and Associates Design LLC (Cincinnati). “It does capture that era.”

For more first place winners and honorable mentions from VMSD's 2014 International Visual Competition, please check vmsd.com throughout the month of July for parts I-IX.

Please click here to check out Part I.
Please click here to check out Part II.
Please click here to check out Part III.
Please click here
to check out Part IV.
Please click here to check out Part V.
Please click here to check out Part VI.

For the full article in VMSD's July issue, click here.