On the Edge, Part VIII

Bergdorf Goodman, New York
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Posted July 24, 2014

International Visual Competition First Place: Non-Holiday Window Display
Bergdorf Goodman, New York
“Great Moments in Literature”
David Hoey, sr. director, visual presentation

Every retailer wants to tell a story these days. Fewer retailers are basing their decor on actual stories. Bergdorf’s book-based windows did just that, with each display illustrating characters or themes from a famous novel.

The works included Kafka’s The Metamorphosis, Kipling’s The Jungle Book, Dickens’ A Tale of Two Cities, Orwell’s Animal Farm, and Proust’s In Search of Lost Time. Each window was executed in a different style to match the authors’ works, incorporating custom paper sculptures, Italian mosaic murals with relief elements, specially commissioned illustrations and mixed-media sculptures.

Judges said the windows skillfully merchandised clothing, even amidst their fanciful settings. “Like the Punk project, the conversation here carries on,” Fitch's Michael Brindley says, referencing the stories that stay with us, whether prompted by text on a page or a dress in a window.

For more first place winners and honorable mentions from VMSD's 2014 International Visual Competition, please check vmsd.com throughout the month of July for parts I-IX.

Please click here to check out Part I.
Please click here to check out Part II.
Please click here to check out Part III.
Please click here
to check out Part IV.
Please click here to check out Part V.
Please click here to check out Part VI.
Please click here to check out Part VII.

For the full article in VMSD's July issue, click here.