The new Edith Morré store in Palm Desert, Calif., continues a tradition that started in 1957. Back then, Edith Morrey brought the first elegant boutique to El Paseo and named it Edith Morré. Today, the store caters its high-end clothing, jewelry and accessories to women in their 30s and 40s, as well as women who retire and settle in the area.
The new 6200-square-foot shop, designed by Gerald Celaya Interior Design and Steven Cheroske Designs (both of Palm Desert, Calif.), features a dramatic lighting scheme and a neutral palette. The store's centerpiece is an aquarium integrated into a display wall. Comfortable seating nearby allows customers to relax and enjoy the shopping experience.
Jewelry and other accessories are displayed in square, glass-enclosed displays trimmed in black. Glass shelving also appears periodically throughout the store as elegant backdrops to the high-end merchandise.
Design: Gerald Celaya Interior Design, Palm Desert, Calif., and Steven Cheroske Designs, Palm Springs, Calif.
Suppliers: Halo Lighting, Elk Grove Village, Ill. (lighting); Capitol Inc., Libertyville, Ill. (fixtures); Silvestri California, Los Angeles (forms); Seven Continents, Toronto (props); Wilsonart Intl., Temple, Texas (laminates); Menage, Indio, Calif. (Indio, Calif.)
Photography: Taylor Sherrill &Associates, Cathedral City, Calif.