Fabletics Expands Store Fleet

The company will open 75 additional locations
Posted July 12, 2018

Fabletics (El Segundo, Calif.) plans to open 75 new stores as it looks to compete more aggressively with competitors, including lululemon (Vancouver) and Athleta (San Francisco), according to Retail TouchPoints.

The company currently operates 25 stores. The current expansion, which will include adding stores throughout the U.S. and globally, will bring its fleet up to 100 brick-and-mortar locations. As a part of this opening spree, the company will open its first stores in the Philippines. 

One of the stores slated to open later this year in Bellevue, Wash., will debut a new design that includes a leggings bar and a selfie wall, as well as a high-tech payment processing system.