Frye Opens Nashville Flagship

Features in-store music stage
Posted October 20, 2016

The Frye Co. (New York) has opened a new flagship store in Nashville, Tenn. As a tribute to the city’s affinity for music, the store features a live music stage, complete with a drum set and guitar, where emerging and established local musicians can perform, reports The Tennessean

The 3000-square-foot store features exposed brick walls and a neutral, earthy color palette of brown, white and black. Leather shoes and bags are displayed along the store’s perimeter like art, and couches and sitting areas are scattered throughout to facilitate trying on shoes. The store carries the company’s full range of footwear and accessories for men, women and children, as well as a limited edition collection of iconic Western boots reissued from the company’s archives.