College Point, N.Y.

The company is launching the “GE Reveal™ Comparator,” a shelf-top interactive lightbox display using GE Lighting's new Reveal light bulb. Designed with a button to activate both light and sound, demonstrating the difference between a room lighted with the Reveal bulb versus ordinary light. (800-424-4220, 718-321-3100; fax: 718-321-7024; Internet: www.display-technologies.com)