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Genesis Mannequins at EuroShop 2017

Published

7 years ago

March 23, 2017

VMSD Reader

03.15.2017

GENESIS MANNEQUINS promotes positivity at EuroShop 2017

GENESIS MANNEQUINS’ booth was one of the most frequented at this year’s EuroShop. Occupying more than 7500 square feet, the international mannequin producer presented a comprehensive spectrum of creativity and innovation while inspiring more than 10,000 registered attendees.

GENESIS’ objective was to promote positivity in light of today’s strained retail environment. Thus, a completely white booth was created. A 14-foot-tall white tree stood at the center symbolizing life, strength and stability. Its branches reached far above the booth and connected the individual mannequin display stages. White geometrical shapes gave the impression of openness and lightness despite the booth’s impressive size.

This unusual, modern architecture appeared open, inviting and friendly. It significantly distinguished itself from the mainly dark and closed booths of other exhibitors.

However, the focus was on the twelve presented mannequin ranges. These ranges represented the wide selection GENESIS MANNEQUINS offers – from abstract and realistic to futuristic designs. An unexpected favorite was the brand-new “Move” range – mannequins with an adjustable upper body and the option of flexible arms. The futuristic “Robotic” mannequins demonstrated that GENESIS not only follows current trends, but is well ahead of them.

This was also demonstrated with the introduction of new technologies such as 3D scans, 3D printing and virtual sculpting. Visitors were able to experience these innovations firsthand with virtual reality glasses, which presented a completely new dimension to the future of retail design.

Inspiration, motivation and positive appearance, paired with creativity and German precision made EuroShop 2017 a complete success for GENESIS. Expectations were far exceeded.

In collaboration with architects Blocher Partners and stylist Domadgoj Mrsic, the team created a unique presentation which was nominated for the coveted FAMAM Award.