Godiva Sets Up Shop in Macy's Herald Square

The elegant shop-in-shop is a relaxing oasis for holiday shoppers
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Posted December 1, 2016

Within a busy shopping hub such as Macy’s Herald Square, Godiva’s (New York) shop-in-shop needed a calming atmosphere for its gift-hunting customers. To accomplish this sweet-treat oasis, Dash Design (New York) worked with the retailer to develop an immersive destination. A wrap-around chocolate vitrine invites customers to browse, and communal seating allows relaxation for shoppers seeking a delightful respite. The brand’s iconic gold elements accent its bold, elegant styling, creating a luxurious getaway in the middle of the department store.