Goodwill (Rockville, Md.) has debuted a new concept store in New York.
The store, called Curated by Goodwill NYNJ, was inspired by an idea from students at New York’s Fashion Institute of Technology (FIT) as a way to attract younger customers. (The typical Goodwill demographic is women over the age of 45, according to New York Post.)
The store is a result of a "Re-Imagine Contest" that Goodwill hosted last year. The store opened last month and features in-house stylists who source affordable, fashion-forward merchandise from retailers around the city.
Some industry experts estimate that the resale business will overtake traditional retail sales by 2022.