A Hole in One

Eames NW's first brick-and-mortar store puts product on center stage
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Posted October 26, 2018

Designed by Best Practice Architecture and Design (Seattle), the interior of Eames NW’s first brick-and-mortar store includes organic materials like milled plywood, recycled denim fabric and raw concrete, intended to give the product center stage. Hand-stitched leather straps help merchandise jeans, and LED strip lights incorporated into the displays provide clean and simple illumination.

Designers added some extra room in the small space by creating a mezzanine; the stair up became an ideal display case. A custom steel and plywood desk was built around the staircase and mezzanine, which also doubled as another merchandise touchpoint. A “living room” was then fabricated from plywood casework, filled with upholstered “poufs” for clients to sit on while trying on shoes.