At Home Adding 25 Stores in 2017

At Home (Plano, Texas) announced its latest quarterly earnings as well as its plans to continue growing its business. The company saw sales grow by more than 20 percent for the 11th quarter in a row. It also saw same-store sales increase for the 12th straight quarter in a row, reports the Star-Telegram.

As the company looks to continue growing its business, it plans to add 25 stores this year and eventually increase its footprint by fivefold; it added 23 stores in 2016. The company is finding success by setting up shop in storefronts formerly occupied by retailers like Target (Minneapolis) and Macy’s (Cincinnati).

The company also is planning its first television advertising campaign, titled “Unleash Your Inner Decorator,” which will kick off April 3 and run through the rest of the year.