Hy-Vee Expands into Clothing

Hy-Vee (West Des Moines, Iowa) grocery store is opening an F&F clothing boutique inside its new 91,000-square-foot store in Lakeville, Minn. The boutique will sell men’s, women’s and children’s clothing, shoes and accessories, reports The Des Moines Register.

F&F is a British company that sells clothing similar in style to Forever21 and H&M offerings at Old Navy prices, said Jeremy Gosch, Hy-Vee evp, strategy, and chief merchandising officer.

Hy-Vee also plans to open clothing boutiques to two Iowa-based stores later this year, and more will be added to other large Hy-Vee stores over the next four to five years, Gosch said.