Infiniti Retail Environment Design Initiative

To establish Infiniti firmly in the luxury automotive segment, the new six-story Infiniti dealership in Seoul attracts high-end customers from the outside in. A curved-glass storefront takes visual cues from the Infiniti logo, while the interior design has a boutique hotel vibe.

The first-floor lobby and mezzanine-level lounge offer comfortable seating and amenities for customers waiting for service, and the gallery showrooms display new cars dramatically against the backdrop of Seoul’s skyline. Natural finishes, clean-lined furniture, custom fixtures and luminous lighting extend the well-appointed aesthetic and convey the brand’s dual emphasis on technology and design.

Client: Nissan North America Inc., Gardena, Calif. – Peter Bossis, senior manager

Design: Lippincott, New York – Ken Roberts, CEO; Peter Dixon, senior partner/creative director; Fabian Diaz, partner; Pauline Young, senior associate; Soenghie Lee, associate

Architect: SL&A International Inc., Seoul, Korea

General Contractor: Yoongang, Seoul, Korea

Outside Design Consultants: J+B Studios, Seoul, Korea (regional lighting consultant); Store Lighting Systems, Great Neck, N.Y. (overall lighting concept)

Carpet: Bentley Prince Street, New York

Fabric: Maharam, New York

Leather: Cortina Leathers, New York

Paint: Benjamin Moore & Co., Montvale, N.J.

Solid-Surface: DuPont, Wilmington, Del.

Stone Tile: Stone Source, New York

Photography: Robert Polidori, New York