Levi’s Reopens Berlin Flagship

Levi Strauss & Co. (San Francisco) has reopened its Berlin flagship, partnering with local talents for the celebration.

For two weeks, starting March 30, classics like Trucker Jackets and 501 jeans personalized by young designers Bobby Kolade, Malaikaraiss and Sopopular will be on display at the largest Levi’s store in Germany, according to Women’s Wear Daily.

Levi’s has always embraced customization of its products; the company added repair and customizing services in 2010 with the Levi’s Tailor Shops in European flagships. Levi's plans to open such shops in all of its major European stores and intensify collaborations with local designers, reports WWD.