Lord & Taylor Taps Bobbi Brown

Lord & Taylor (New York) announced it has named Bobbi Brown as creative consultant. The department store also launched justBOBBI concept shops in select locations.

"We are delighted to bring this unique and exclusive experience to Lord & Taylor customers," Liz Rodbell, president of Lord & Taylor, said in a press release. "Bobbi is an iconic woman, entrepreneur and friend and we are excited to partner with her as we continue our strategy to innovate and differentiate ourselves as a retailer."

The concept shops will feature products centered on Brown’s lifestyle, from apparel, books, wellness, beauty and accessories, and will be updated monthly.