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Macy’s Herald Square, The Seven Wonders of Fashion, Flower Show 2008

First Place, Non-holiday window display, Event, VMSD International Visual Competition

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By Anne DiNardo, Managing Editor
 

For its 2008 Flower Show, Macy’s decided to salute iconic fashion looks through the ages. Each window was dedicated to a particular look, featuring a mannequin wearing a custom-designed outfit constructed of artificial flowers that blended seamlessly with the real flowers and plants that surrounded them.

The time warp trip included a French garden at Versailles with Marie Antoinette and Twiggy’s signature style. Celebrity model mannequins (from Adel Rootstein) added to the decade-correct styling. Witty stories that put the fashions into historical context were included on window graphics.

Retailer: Macy’s Inc., New York – Paul Olszewski, director of windows; Douglas Fowler, assistant window director

Nursery: Ireland Gannon Associates Inc., East Norwich, N.Y.

Costumes: David and Phillipe Blond, New York

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Mannequins: Adel Rootstein, New York

Photography: Richard Cadan, New York
 

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