Marshall Field's

VM+SD 13th Annual International Visual Competition Winner
Posted August 8, 2006

Sarah Jessica Parker LOVELY fragrance launch
Marshall Field's,

According to Jon Jones, senior visual specialist for Marshall Field's, the name of Sarah Jessica Parker's signature fragrance - LOVELY - befits the actress/fashionista. "She was lovely," says Jones of Parker's visit to the State Street store for the launch of her perfume.

Designers created a feminine environment for the fragrance launch using dressing tables, soft pink satin fabrics, silver picture frames and trays and tight bundles of white carnations. Oversized pink satin archways framed the area within Field's legendary 26,000-square-foot beauty department. Pink carpet and a 10-foot square image of the star hanging from the ceiling also drew attention.

Judges remarked on the nice variation in scale and the attractive archways.

Design: Marshall Field's, Minneapolis
Greg Clark, vp, creative and visual services
Brett Foster, director, visual merchandising and signing
Jon Jones, senior visual specialist
Tim Summers, visual team
Denise Hurley, administrative assistant

Lighting: Frost Lighting, Chicago

Props/Decoratives: Storeworks Inc., Eagan, Minn.
Goldleaf Plastics, Waite Park, Minn.
Viaggio Inc., Farmington, N.J.

Signage/Graphics: Color Image, Chicago

Scenic design: Kinc, Chicago

Installation/Construction: Pepper Construction, Chicago

Susan Kezon, Chicago