Mattel Launches First-Ever WWE Dolls

Toys "R" Us (Wayne, N.J.) will be the exclusive retailer of Mattel’s new toy collection, the first-ever fashion dolls for girls featuring WWE's female superstars.

Mattel’s new WWE Superstars product line, which includes multiple fashions inspired by WWE stars Nikki and Brie Bella, Sasha Banks, Natalya, Charlotte Flair, Becky Lynch, Alicia Fox and Eva Marie, reports L.A. Biz.

"This line shows girls that they, too, can be a WWE Superstar and fits well within our portfolio of girl's brands by offering unique doll aesthetics with empowering messages,” said Lori Pantel, svp and general manager for Mattel's Girl's Toy Box division.