McDonald's Posts Flat July Sales

Oak Brook, Ill.-based McDonald's Corp. announced its global comparable sales were flat in July. Performance by segment was as follows:

•U.S. – down 0.1 percent
•Europe – down 0.6 percent
•Asia/Pacific, Middle East and Africa – down 1.5 percent

“We are committed to driving the business over the long-term by executing our proven Plan to Win strategy, despite softer global comparable sales in July,” says McDonald's ceo Don Thompson. “Our leadership team has the experience to effectively manage through the challenging environment and build sales and market share.”

In July, U.S. comparable sales were relatively flat as the promotional activity did not offset the effects of the sluggish economy, the company says. System-wide sales for the month decreased 3.2 percent, or increased 2.3 percent in constant currencies.