Neiman Marcus to Open In-Store Salons

Neiman Marcus (Dallas) announced it will begin opening DreamDry (New York) hair salons within its stores later this year. The first stores slated to get one of the salons includes the retailer’s Atlanta and Las Vegas locations, with more rolling out next year.

The companies are still refining and customizing the details of each shop and will draw inspiration from DreamDry’s original locations in New York, Chicago and Atlanta.

The retailer will also begin selling various beauty products from DreamDry’s parent company, Hudson Blvd. Group (New York), in early 2018.

According to Women’s Wear Daily, the retailer is introducing these new services as a way “to elevate its customer experience with another element of personal service."