The convenience store industry is growing quickly and has emerged as a credible threat to quick serve restaurants. During his session, “Alltown: A Fresh New Approach to the Convenience Retailing Experience,” Kessel spoke about how Alltown (Waltham, Mass.) has gained market share by offering fresh cut fruit and snacks, artisanal sandwiches and flatbread pizzas and other better-for-you options to appeal to a new demographic. Attendees at VMSD’s 2015 International Retail Design Conference (IRDC) in Austin, Texas, gained a better understanding of the convenience retailing landscape and learned how to engage new customer segments. For more details about IRDC 2016, Sept. 13-15, in Montreal, visit IRDConline.com.