New Balance Debuts its Stride I.D. Experience Lab

The retailer unveiled the concept this past July
Posted September 20, 2016

Introducing an interactive, personalized method for athletic shoe shopping, New Balance (Boston) recently debuted its Stride I.D. Experience Lab in Canada’s Sport Chek (Calgary, Alberta) stores. The tech-driven feature conducts a 3-D scan to measure a shopper’s foot size and gait to determine the ideal pair of shoes for their needs. The first of its kind is featured in Sport Chek’s Sherway Gardens, Toronto, flagship (shown).

This store opening originally appeared in the September 2016 issue of VMSD in the "On Our Radar" section.