New Balance Opens Fifth Avenue Flagship

Features sneaker assembly showcase
Posted August 19, 2011

New Balance Athletic Shoe Inc., the Boston-based athletic products company that manufactures and sells high-performance shoes and apparel, has opened a store at 20th Street and Fifth Avenue in New York. Metropolitan Building Services LLC (New York) completed the construction of the 3500-square-foot flagship, located in the Flatiron District.

The store includes a showcase sneaker assembly area and an indoor running test track.