A successful omni-channel brand experience requires a complex, multi-step marketing strategy that can be difficult to understand. A new White Paper from SET, an award-winning retail brand experience agency with clients such as Nike and Verizon, suggests that the key to selling anything and everything lies in copying methods used by the music industry. Experience-based music festivals like Coachella, for example, have adopted strategies to keep consumers intrigued before, during and after the event that could apply to any brand.
SET’s report explains the importance of integrating multiple channels to create the best experience for consumers by ”bringing human interaction, structure, and purpose back to each channel within the omni-channel journey”. Inside the report you’ll find:
- Illustrated guides that break down the implementation of successful brand experiences
- In-depth analysis of the first of four experiential stages: The Activation Cycle
- Stats, data and charts on the impact of utilizing various types of channels
While a social media presence is extremely important in a brand's marketing strategy, a recent study shows that one out of three CMO’s are expecting to allocate up to 50% of their budget towards experiences over the next 3 to 5 years.
You can check out the full White Paper here:
SET is a full-service retail brand experience agency specializing in strategy, ideation and design, content development, and digital integration. Founded eight years ago, SET focuses on accelerating growth for clients by aligning brand strategy with how a brand can engage and excite consumers at the point of consideration. Recognized for executional and creative excellence, their clients include Nike, Verizon, Sonos, BMW and Red Bull among others.