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Omm

VM+SD 13th Annual International Visual Competition Winner

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FIRST PLACE – IN-STORE APPAREL PRESENTATION
9 Ashley Road
Omm,
Hong Kong

Omm, the Hong Kong-based apparel brand inspired by the roots of Asian tradition, sought a tasteful but modern presentation for its fashionable wares.

In spirit with the store's holistic ambience, designers used rattan to create lanterns and curvy sculptures that double as displays. The soft, organic elements contrast with the linear and sleek form of the ceiling and wall panels, adding to the Zen environment.

The judges were entranced by the gallery-like display of fashion.

Client: Pearl Lake Ltd., Hong Kong
Branda Lee, creative director
Andrew Chung, senior graphic designer

Fixtures, Flooring, Props/Decoratives and Wallcoverings/Materials: Max Union, Hong Kong
Henry Law, Hong Kong

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