Preview: EuroShop 2011

Europe’s triennial trade show will welcome more than 100,000 visitors and nearly 2000 exhibitors to Dusseldorf, Germany, this month as EuroShop 2011 arrives to the fairgrounds, February 26 – March 2. The show includes four areas: EuroConcept (store fixturing, lighting, building, refrigeration equipment); EuroSales (visual merchandising, sales promotion); EuroCIS (communication technology, security systems, logistics); and EuroExpo (exhibition systems, event design).

For 2011, event organizers Messe Dusseldorf have added MQ-City, an exclusive area for fashion mannequins within a semi-transparent structure and complete with a networking lounge and champagne bar. “Messe Dusseldorf is creating the framework for first-class presentations of brands and products in a stylish atmosphere,” says Elke Moebius, project director at Messe Dusseldorf.

Reflecting the growing global interest in sustainable design, a new ECOPark specialty exhibit area, organized in cooperation with the EHI Retail Institute and the German Sustainable Building Council, will include exhibitors of sustainable and energy-efficient products and a forum of talks.

For more information on EuroShop, visit www.mdna.com or www.euroshop.de. And don’t miss VMSD’s presentation, “Store Design Trends Across the U.S.,” at 4:15 p.m. on Saturday, Feb. 26, as part of the EuroShop RetailDesign Conference.