Puma and Centauro Enter Partnership

Puma (Herzogenaurach, Germany) has unveiled its new partnership with the largest sporting goods retail chain in Latin America, Centauro. The company will sub-license branding rights to four of its partnered African football federations, which include Ghana, Cameroon, Senegal and the Ivory Coast. The partnership will be effective until the end of the 2014 FIFA World Cup and will require the federations to carry Centauro branding on licensed training wear, press walls and perimeter boards at training facilities.

“This new relationship with Centauro is a positive move for the brand and a demonstration of our continued commitment to African football,” says Stefano Caroti, chief commercial officer for Puma. “Our journey with the football on this continent began more than 10 years ago and we continue to maintain this. Through this partnership with Centauro, we hope to further drive the visibility of our partnered African federations and African football in the 2014 FIFA World Cup.”