Puma to Open Olympic Pop-Up

Sportswear brand Puma will open a pop-up retail and entertainment facility at The Boiler House, part of the Old Truman Brewery on Brick Lane in Shoreditch, East London, as part of the London 2012 Summer Olympics.

Called Puma Yard, the 479,160-square-foot space will be open for 17 days and nights during the Games with a Jamaican-themed destination that offers food stalls serving authentic Jamaican cuisine, a beach bar, music and entertainment, recreational areas, giant TV screens and a Puma Quad retail space built from four 40-foot shipping containers.

The Quad will featuring a multi-level shopping experience complete with a rooftop deck bar and will offer lifestyle-performance products, footwear and Summer Games fan wear.