Rio: An Inspiring Trip through the City

Carolina Baltar ( and Rebekah Matheny (The Ohio State University) took attendees on a journey through Rio de Janeiro’s burgeoning retail scene
Posted August 2, 2017

Home to the 2016 summer Olympics, Rio de Janeiro has been under the international spotlight for some time. In their session at VMSD’s 2017 International Retail Design Conference, Carolina Baltar, architect, (Rio de Janeiro), and Rebekah Matheny, assistant professor, interior design, The Ohio State University (Columbus, Ohio), examined how retail is affected and influenced in a country where lush mountains set the backdrop to a thriving arts and music scene. What are the prevailing design themes, and how can localized trends inspire global retail? Baltar and Matheny explored the streets of this vibrant city, uncovering emerging trends in design – from material usage to visual merchandising strategy – and shared how these elements affect retail on a global level.

For information about the International Retail Design Conference (IRDC), Sept. 5-8, The Ritz-Carlton, New Orleans, please visit