Food Retailing / Supermarkets

Sainsbury Adds Free Car Charging Service

Eleven London supermarkets will have electric car charging systems

Published

14 years ago

November 9, 2009

VMSD Staff

U.K. grocery chain Sainsbury plans to install electric car charging stations at 11 of its London supermarkets. The service will be free to customers and is part of the company’s effort to help turn London into an “electric vehicle superhighway,” says Neil Sachdev, Sainsbury’s commercial director.

Sainsbury has a large number of electric vehicles in its fleet. “We hope that this initiative will encourage more of our customers to follow our lead,” Sachdev says.

Earlier this year, the chain added a series of kinetic road plates at a store. When a driver enters the store parking lot, the car pushes down the road plates that generate electricity to help power some features of the store. The company has also committed to divert all food waste from landfill to a biomass plant.

MasterClass: ‘Re-Sparkling’ Retail: Using Store Design to Build Trust, Faith and Brand Loyalty

HOW CAN WE EMPOWER and inspire senior leaders to see design as an investment for future retail growth? This session, led by retail design expert Ian Johnston from Quinine Design, explores how physical stores remain unmatched in the ability to build trust, faith, and loyalty with your customers, ultimately driving shareholder value.

Presented by:
Ian Johnston
Founder and Creative Director, Quinine Design