Skechers to Launch Eyewear in 2010

Skechers USA Inc. (Manhattan Beach, Calif.) has signed a worldwide licensing agreement with Viva Intl. Group to create Skechers-branded sunglasses and prescription eyewear. The eyewear line for men, women and kids is expected to debut in spring 2010 and will prominently feature the brand's name and its trademark “S” logo.

“Skechers has grown to become one of the world's top footwear brands,” says company president Michael Greenberg. “In the last few years, we broadened the reach and offering of our brand with accessories and apparel. By adding eyewear to our product offering, we will be meeting the needs of our consumers from head-to-toe.”

“SKECHERS is an essential complement to our portfolio of brands,” noted Frank Rescigna, president of Viva. “We understand what an incredible opportunity it is to showcase the first SKECHERS eyewear collection. The unique trend appeal of the SKECHERS brand allows Viva to instill design detailing into every facet of the frame, delivering a diversified collection for the entire family.”

Viva, an international company specializing in ophthalmic frames, will design, manufacture and distribute the line at more than 700 Viva Eyewear opticians as well as department and specialty retailers worldwide. The company has designed and developed eyewear for Bongo, Candies, Guess?, Rampage and Tommy Hilfiger.