Trading Spaces: Crafting a Seamless Experience that Blurs the Lines between Physical and Online Retail

Stéphane Bernier (Ædifica) and Caroline Poirer (Aldo) share their thoughts on expressing your brand holistically
Posted March 23, 2017

The goal for any retailer is to present a consistent experience to the customer across all touchpoints, whether in the physical store or online. In the session “Trading Spaces: Crafting a Seamless Experience that Blurs the Lines between Physical and Online Retail”, Ædifica’s Stéphane Bernier and Aldo’s Caroline Poirer share how the 40-year-old shoe brand with stores in 57 countries has crafted its omnichannel retail journey that blurs the lines between virtual and physical experiences. Attendees at VMSD’s International Retail Design Conference (IRDC) in Montreal found out how this has impacted Aldo’s new store designs and the role the physical store can play in building a customer relationship.

For more information on IRDC 2017, Sept. 6-8, in New Orleans, please visit irdconline.com.