VMSD International Visual Competition 2008

Award of merit, In-store accessories/beauty/shoes presentation
Timberland, PRO expandable wall presentation

Timberland’s PRO expandable wall display features paneling in the brand’s iconic orange color. The flexible system can accomodate various retailers needs while maintaining a branded look for Timberland.

“It’s flexible without screaming ‘flexible’, ” said judge Tracey Lanz, design director, Landor.

Design: The Timberland Co., Stratham, N.H. – Bevan Bloemendaal, senior director, global creative services; Jean Wood, fixturing manager; Kevin Bell, fixturing project manager; John Caly, graphic designer; Tom Yeaton, in-house photography

Fixtures: WL Concepts, Uniondale, N.Y.

Photography: The Timberland Co., Stratham, N.H.

Award of merit, In-store accessories/beauty/shoes presentation
Timberland, Smart Wool Tabletop Display

Timberland sought an interactive display for the seasonal launch of its Smart Wool footwear line made from eco-friendly materials.

Designers crafted a large thermostat with a rotating temperature dial to communicate the product’s “Control your Climate” tagline. A single shoe or pair of shoes sits on top of the dial, which rotates 360 degrees.

Promoting the brand’s commitment to green design, the display base is made of Sonotube and recycled paper substrates were used for the graphics.

Client; The Timberland Co., Stratham, N.H. – Bevan Bloemendaal, senior director, global creative services; Jean Wood, fixturing manager; Kevin Bell, fixturing project manager; Steve Richard, graphic designer; Tom Yeaton, in-house photography

Fixtures: Integrated Display Co., New York

Photography: Courtesy of The Timberland Co., Stratham, N.H.

Award of merit, In-store seasonal promotions
Hugo Boss, Holiday Installation

Hugo Boss transformed its Fifth Avenue flagship for the holiday season using two 25-by-20-foot silver back-lit wings hanging from the flagship’s four-story black painted wall. The display could be seen from the sidewalk through the glass facade. Flashing strobe lights created movement while 18 custom uplights projected blue light onto the building columns.

Inside the store, mannequins were decked out in their own pair of wings outlined in light. “It’s simple and unexpected,” commented a judge.

Client: Hugo Boss, New York – Lisa Chamberlin, director of visual

Production and Installation: Holiday Image, Long Island City, N.Y.

Photography: Courtesy of Hugo Boss, New York

Award of merit, Holiday Windows: Merchandise
Mitsukoshi, Parties in a Dream

At Mitsukoshi, the Tokyo-based department store retailer, designers created four window displays that told the story of four parties that appear in a dream to a girl. Scenes included “Kitchen Party,” “Crazy Party,” “Toy Party” and “Santa Claus going to a party.” One long white table stretched the length of the display with a contrasting black background and glittering accents.

Client: Mitukoshi, Tokyo – Yukiko Sakahashi, art director; Keiko Ohara, designer

Design: Yamato Visual Planning Co., Tokyo

Photography: Hiroki Narita, Tokyo

Award of merit, Holiday windows: Non-merchandise
The Bay, Santa Animated Windows

At Hudson’s Bay Co.’s Toronto flagship, five windows were created to capture outdoor and indoor scenes at the North Pole and in the city, leading up to Christmas Eve. Each small-scale setting includes dimensional replicas of actual rooms and places.

“The inspiration came to me as I waited in a two-hour line at the local mall with my 10-year-old daughter to see Santa,” says Ana Fernandes, creative design manager. “I was amazed at the long line of parents and children, all diverse in age and ethnicity, waiting to see Santa. As decades pass and world events change, Santa remains a constant representation of the idea of giving in our lives.”

Client: The Bay, Toronto – Ana Fernandes, creative design manager; Denis Frenette, director, ISM-HBC

Lighting: Westbury National Show Systems, Toronto

Props and decoratives: Wm. Prager, Toronto

Signage/graphics: Zebra Studios, Toronto; Pikes Awnings, Woodbridge, Ont.

Photography: James Doiron, Toronto

More Awards of Merit here.