Vendor Concepts

ISP/VM+SD Design Competition Winner

The 3500-square-foot P&G Beauty exhibit at the World Congress of Dermatology in Buenos Aires, Argentina, was designed as an immersive, three-part experience that engaged visitors with a “beauty on the outside—innovation within” . . . » MORE

Look Fab Studio

ISP/VM+SD Design Competition Winner

Open for four weeks in Toronto’s Bloor Street shopping district, the 2400-square-foot Look Fab Studio invited visitors to explore P&G’s beauty brands and products in a dynamic retail environment. Designers used an orchid as a visual m . . . » MORE

Olay Brand Experience

ISP/VM+SD Design Competition Winner

Procter & Gamble’s first Olay retail environment was more about talking to consumers than about selling goods. A 130-square-foot “brand experience” counter was placed in a wing of Cincinnati’s upscale Kenwood Towne Centre, . . . » MORE

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