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J.Crew Adds “Disruptive” Chief Designer

Brendon Babenzien, ex-Supreme design director, has joined the legacy brand

Published

3 years ago

May 18, 2021

Apparel retailer J.Crew (New York) has named ex-Supreme design director Brendon Babenzien its chief menswear designer, reports Hypebeast. The brand, which filed for bankruptcy in May 2020, has a new owner and recently completed Chapter 11 restructuring.

“I’ve been a lifelong J. Crew customer and my personal style is rooted in American culture, which is forever evolving. I’ve lived through so many moments in American culture that have informed where we are today — for example, ’80s preppy and the rise of skate and surf as a culture and eventually an industry,” Babenzien told WWD.

Babenzien is expected to release his first collection for J.Crew, which aims to “disrupt the business,” according to CEO Libby Wadle.

Related Topics:disruption J.Crew Noah Supreme

Jennifer Acevedo

Jennifer Acevedo is the editor-in-chief and associate publisher of VMSD magazine.

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