David Kepron

Treating guests like gods
For many years, I have had a long-distance love affair with the country of India. I love the food and can remember my first...
Engaging customer’s intrinsic need to create
We seem to have a need to create encoded in our DNA. One of the things that separates us from the higher order primates is...
‘I shop, therefore I am’
Every morning, customers file into their local coffee shop, order a beverage --  one with an impossibly long name – and go...
The Language of texts, emoticons and...
When sales associates and customers communicate, the dialogue between them is a key milestone on the path to purchase. The...
Haptics and getting touchy-feely with tech
Before we open our eyes as newborns we “feel” the new world with the largest and most finely tuned sense organ we have – our...
Peering through a looking glass at AR and VR in...
As our relationship with technology evolves, we’ll begin to witness the combining of reality and virtual worlds becoming...
How the “Internet of Things” will influence...
In 1991, the late Mark Weiser, widely considered the father of ubiquitous computing, wrote an article for Scientific...
How machines will learn with us and help us make...
Most of us share the opinion that we don’t like being “sold to.” We don’t like the pressure of being made to feel that once...
How retailers can keep customers' minds...
As we experience and interact in our world with myriad digital interfaces, we leave behind a “Hansel and Gretel” trail of...
Understanding "value" in a digital...
Given the fact that today’s shoppers have more choices than ever and move from shopping channel to shopping channel with...

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