American Apparel Adds Another Selfridges Shop

Los Angeles-based American Apparel has opened its fifth shop-in-shop location in Selfridges. The new 156-square-foot location is at Manchester's Exchange Square and is the retailer’s second shop-in-shop in Manchester.

“Our collaborations with Selfridges have been a great avenue of expansion for American Apparel and their customers have shown a great affinity for our brand,” says Marsha Brady, a creative director for American Apparel. “We're looking forward to exploring new locations like this across the UK and wherever else the opportunities arise.”

The new Manchester shop-in-shop is the first location opened by American Apparel in 2012. The retailer has a total of 19 locations in the U.K.