Brunello Cucinelli Opens SoHo Shop

Brunello Cucinelli (Milan) has opened a second New York location on Greene Street in SoHo.

The 4000-square-foot flagship will eventually replace the company’s current unit on Bleecker Street in the West Village, which will remain open through 2015.

Designed by architect Luigi Fiorentino, the SoHo store features the brand’s latest retail concept with white-washed reclaimed wood floors, a monochromatic color scheme and Umbrian walnut vitrines, according to Women’s Wear Daily.

Cucinelli said the SoHo flagship “embodies the essence of the company’s headquarters in Solomeo,” a medieval hamlet in Umbria that he’s restored over the last 30 years, reports WWD.