EUROSHOP 2020: Eight Experience Dimensions, High-Caliber Ancillary Program, Renowed Awards, Guided Tours

EuroShop 2020, the World’s No.1 Retail Trade Fair, will be the international meeting place for 2,300 exhibitors from over 60 countries and 114,000 trade visitors from around the globe. It will be the indispensable information and network platform and trend hotspot  for retail professionals from February 16 – 20, 2020 at the fairgrounds in Düsseldorf, Germany.

Eight Experience Dimensions at EuroShop 2020
EuroShop’s eight Experience Dimensions will cover retailers’ complete investment needs and provide many inspirations and answers for retailers to stay competitive.

What functions do stores have to perform today? Serve as experience places and points of identification? Feel-good locations? A Third Place? Pop-up marketplaces? What do they have to look or feel like? The Shop Fitting & Store Design Dimension will provide creative answers.

The Retail Technology Dimension will focus on augmented reality, virtual reality, artificial intelligence, Internet-of-Things, smart store, customer engagement, mobile payment and Cloud-based services.

The Retail Marketing Dimension at EuroShop 2020 awaits trade visitors with the complete spectrum of ever more in-depth and digital shopper interaction – from customer  engagement and experience, brand experiences in physical and digital stores to personalization via mobile devices, artificial intelligence and digital signage.

The versatile technical applications of lighting will be on show at the Lighting Dimension: from smart lighting to the IoT in conjunction with such ecological aspects as sustainability and efficiency.

The Visual Merchandising Dimension will show how to perfectly stage merchandise,  fascinate and wow shoppers with either walk-in stores or augmented reality, as pop-up or digital stores.

The new Food Service Equipment Dimension will pick up on the trend of supermarkets and fashion stores offering food services.  Featured will be everything from fast food to Michelin star cuisine.

The Refrigeration & Energy Management Dimension will demonstrate the connection between ecology and economy. Digital transformation and building automation, IoT and AI, efficiency and staging – all of this is instrumental for climate-neutral smart stores.

Trade fairs and events on the way to digitalization and “festivalization” will be the topic at the  Expo & Event Dimension, which is the world’s largest sector-specific get-together for the live communication community.

Events at EuroShop 2020:

The extensive ranges of the EuroShop exhibitors will be complemented  by a high-quality and cross-section ancillary program.

8 Stages – 600 Speakers – 500 Lectures
On eight stages, lecture and discussion forums with high-caliber speakers will address the latest developments, innovative trends and best practices (German-English simultaneous translation or in English only). A total of  600 speakers and over 500 expert talks will take place at these stages: Retail Technology Stage, Omnichannel Stage, Start-up Stage, Store Design Stage, Retail Designers Stage, Energy Management Stage, Retail Marketing Stage and Expo + Event Stage. Participation is free of charge for all EuroShop visitors and registration is not needed.

Specials at EuroShop

The Specials at EuroShop will include various areas for experts, start-ups and Generations X, Y & Z, for ideas, visions and innovative products.

POPAI/Shop Global Village/ Hall 1
The POPAI Village will be presented as a completely re-branded segment where exhibitors from many countries will showcase all areas of POP marketing. Presentations at the Forum will revolve around Point of Sale Marketing on all days.

Start-up Hub Retail Technology & Marketing/ Hall 3
The Start-up Hub will be a dedicated presentation area for newcomers specializing in the development of latest retail IT systems and solutions.

IFES Global Village/ Hall 4
The IFES Global Village will be the meeting point for the IFES family (International Federation of Expo & Event Services) and a hotspot for networking with new business partners from throughout the world. On February 17, a student and young talent breakfast will take place.

Premium City – So Much Better/ Hall 5
The Retail Design program of the Design Faculty at the Düsseldorf University will occupy 7,150 square feet at EuroShop. “Premium City” will represent a visionary city in 2050 where retail, the public space and mobility merge. Ten individual projects will be featured as well as lectures and special activities.

Italian Lighting Lounge/Hall 9
Italian companies from the areas of interior and outdoor lighting as well as industrial design will present the latest trends and innovative systems on the international market.

EuroShop Designers Village/ Hall 12
The EuroShop Designer Village will highlight interior design and forward-looking retail design concepts The exterior design of the Designer Village was created by the students from the Architecture and Design Faculty of the Peter Behrens School of Arts (PBSA) Düsseldorf.

ECOpark/ Hall 15
ECOpark will be a special area for smart solutions concerning energy in retail, addressing the connected and complex energy system involving renewable energies. Modern climate and air-conditioning technologies will also be on display.

Innovations Hub/ Hall 4

In this “ideascape” it will be possible to experience innovative visions of the future in the areas of human-technology interaction, virtual and augmented reality as well as customer experience. As visitors  enter the area, they become part of an interdisciplinary network based on a cooperation between the Düsseldorf University, Tennagels Medientechnik and Lavalabs Moving Images. This think tank will provide creative inspirations. Hands-on workshops will also be offered.

Awards at EuroShop

The renowned EuroShop Retail Design Awards will be presented for outstanding store concepts and designs, the Retail Technology Awards Europe (reta) for prominent IT solutions in retail and the Wissenschaftspreis will be awarded by EHI for excellent scientific works of high relevance to the retail industry.

Also presented at EuroShop 2020 will be the POPAI D-A-CH Awards, the Innovationspreis Architektur und Innovation by trade magazine AIT, the IFES Development & Innovation Award and the Trendscouting Award, where exhibitors will be selected directly at EuroShop by the magazines AIT and xia if thei products are relevant to architecture. New are the Exhibitor Magazine EuroShop Awards, which will be presented by the Exhibitor Magazine (U.S.) for the first time in cooperation with EuroShop for outstanding stand construction in all dimensions.

Guided Innovation Tours at EuroShop
Guided tours in the following areas will be offered: Retail Technology, Store Design (focal theme: architecture), Refrigeration & Energy Management, Food Service Equipment, Expo & Event. The Guided Innovation Tours can be booked online at  www.euroshop-tradefair.com.

EuroShop 2020 will present innovations for the entire retail sector on about 1.3 million square feet of net exhibition space. Entrance passes can be purchased online at www.euroshop-tradefair.com at reduced rates: 1-day tickets cost Euro 60 each (Euro 80 on show site), 2-day tickets are Euro 100 (Euro 120 purchased on show site) and 5-day tickets cost Euro 150  (Euro 180 at the show). Tickets include free use of all publication within the VRR transport system to and from EuroShop.

For EuroShop’s online magazine with news, interviews, reports, technical articles, studies, photo galleries and videos related to topics and trends in the international retail sector all year visit  https://mag.euroshop.de/en/

For further information on visiting or exhibiting at EuroShop 2020, contact Messe Düsseldorf North America, Telephone: (312) 781-5180; E-mail: info@mdna.com; Visit www.euroshop-tradefair.com and www.mdna.com; Follow us on twitter at http://twitter.com/mdnachicago

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