Food Retailing / Supermarkets

Food retailing in India

Color brings grocer’s windows to life

Published

12 years ago

July 20, 2012

VMSD Staff

Much like an apparel brand, Future Group’s Food Bazaar is relying on its store windows to illustrate to customers the range of product available inside its large-format grocery stores.

At Food Bazaar, shoppers can find everything from daily-need products to an international selection of ingredients. “It's a single place where customers get what they need under one roof with a wide range of product categories,” says Abhijit Roy, assistant manager visual merchandising, Future Group, who was responsible for the concept, design and execution of the window display.

To communicate that message to consumers, Roy uses color blocks to represent each product section and the products available . His goal, he says: “Lifting up the concept of food retail in India.”

Photo credit: Abhijit Roy, Kolkata, India

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